Not Buying It? Corporate Political Activity, Polarization, and Consumer Behavior

Kyle Endres, assistant professor of political science and associate director of the Center for Social and Behavioral Research will present his research on the politicization of consumer behavior. To what extent do consumers’ preferences change when they learn about firms’ partisan allegiances? Using both experiments and observational data, he evaluates how the purchasing behaviors of Democrats and Republicans diverge when they are exposed to information signaling the partisan leanings of major US companies. Thursday, October 28, 5:00 p.m.  In person in SAB 134 or by Zoom (registration required: https://bit.ly/UNInotbuying). Sponsored by the Department of Political Science and the UNI American Democracy Project.